Noble Impact scholars at eStem High School had the opportunity to visit Apptegy, a Little Rock-based education communications startup, yesterday, in order to learn about how the company has evolved during the last few months and gain advice on the world of entrepreneurship.
Director of Marketing David Allan and founder Jeston George gave great advice about staying focused on and aiming towards the problem. Jeston shared a great story about the problem he had with his nephew’s school communication. It was a wonderful example of how he saw a major problem within local schools that he realized he could change.
“Stay focused on the problem,” Jeston explained. He was really emphasizing that the problem was the most important element to remember when figuring out the best solution. Apptegy was able to become successful due to its focus on the actual problem and not getting distracted by outside noise.
David and Jeston also really stressed the importance of doing deep research. Jeston talked about how he went to several schools, asking for feedback about his idea. It’s important to know if the community has a real desire for the product, he says.
Overall, this was a great way for the Noble scholars to have the opportunity to gain advice and see the perspective of a true entrepreneur.
Header image courtesy of Jonathan Jones, following image courtesy of Madi Grace Carter